Netflix bet heavily on YouTube creators, and the numbers are finally in. The streaming giant’s push to lure digital-native talent to its platform is paying off in the children’s programming sector.
Educational creator Ms. Rachel is officially Netflix’s most-watched kids title. According to the company’s viewership data for the first half of 2026, she racked up 69 million views across two seasons. That puts her ahead of traditional Hollywood animation studios and established broadcast properties.
Mark Rober is right behind her. The science and engineering creator saw his CrunchLabs series pull 36 million views across four seasons. The trend continues down the roster. Salish & Jordan Matter posted 29 million views, and Danny Go! secured 26 million.
But it isn’t a clean sweep for digital imports. While family-friendly YouTube stars pull heavy streaming numbers, traditional video podcasts are struggling to find a footprint on the platform. The audience simply isn’t following them across the app divide.
These creator metrics arrived alongside the streamer’s broader viewing trends for the six-month tracking period. For context on the platform’s ceiling, traditional action film War Machine led the entire service with 147 million views.
The strategy is clear. Netflix is locking horns directly with YouTube for dominance in the creator economy and the highly lucrative family demographic.