Netflix has officially opened casting for a reality competition series based on Monopoly, and the streamer is putting a $2 million grand prize on the line.
Twelve contestants will compete on a life-sized, fully realized Monopoly Town Square. Just like the board game, everyone starts on equal footing. Players will earn cash, buy properties, and negotiate deals to bankrupt their rivals until only one person is left standing. Studio Lambert and Hasbro Entertainment are co-producing the project.
Studio Lambert knows how to handle high-stakes unscripted television. They are the production team behind both The Traitors and Squid Game: The Challenge. That specific track record helped them secure the rights after a competitive pitch process that involved a 50-company bake-off to figure out the best format.
This project traces back to a priority pact Netflix signed with Hasbro last year. Former Netflix unscripted head Jeff Gaspin championed the adaptation. He reportedly bought it without even hearing a formal pitch. The runaway global success of the mobile app Monopoly Go! made it an easy decision.
Streamers are steadily moving away from creating original reality formats from scratch. Adapting globally recognized intellectual properties guarantees a built-in audience right out of the gate. Netflix is already leaning heavily into this strategy. A reality show based on Charlie and the Chocolate Factory called Wonka’s The Golden Ticket arrives this September.
Executive producers include Nia Yemoh, Tim Harcourt, Jack Burgess, Stephen Lambert, and Kim Murphy for Studio Lambert, along with Gabriel Marano and Zachary Edwin for Hasbro Entertainment. Netflix confirms the series is currently slated for a fall 2027 premiere.