Nitesh Tiwari’s highly anticipated mythological epic is officially hitting the ground in India. Ahead of its Diwali 2026 release, the makers of Ramayana have launched a nationwide school campaign aimed at reaching over half a million students.
The initiative, themed “Humara Satya, Humara Itihaas,” kicked off on July 9. It targets more than 400 schools across 18 Indian cities. The goal is to connect younger demographics with the cultural legacy of the epic long before the film hits theaters.
But the domestic push is just one piece of a reported Rs 4,000-crore marketing strategy. Producer Namit Malhotra is taking the Ranbir Kapoor and Yash-led project to the international stage. The official trailer is scheduled for a grand launch at New Delhi’s Bharat Mandapam on July 18. Immediately after, the cast is packing their bags for California.
The core team will take over Ballroom 20 on July 23, presenting an exclusive first look to a 4,800-person crowd during their highly anticipated San Diego Comic-Con panel. This makes Ramayana only the second Indian film to secure a showcase at the pop-culture convention, following the precedent set by Kalki 2898 AD.
With an ensemble that includes Sai Pallavi and Sunny Deol, the project is balancing deep domestic cultural roots with superhero-tier international promotion. Building grassroots momentum in Indian schools while simultaneously targeting the biggest fandom stage on the planet is a rare playbook for Indian cinema.