Italian luxury brand Bvlgari just made a major play in the Indian market. On Friday, the company officially named Bollywood actor Shahid Kapoor as its new “Friend of the House” for fragrances. Bvlgari made the official announcement ahead of a new marketing push targeting the men’s grooming sector across South Asia.
Key Details
- Kapoor will headline campaigns for the Bvlgari Man series, a line inspired by natural elements, as well as the premium Le Gemme collection.
- The deal marks the brand’s first male partnership for fragrances in the Indian region.
- The actor called the collaboration a natural fit for his personal style.
Kapoor kept his reaction straightforward regarding the new role. “I’ve always believed that fragrance is an extension of one’s personality,” he said. “What struck me about Bvlgari is how each scent feels distinctive, confident, and memorable in its own right. I am thrilled to embark on this journey with the Maison.”
The Bvlgari Man line draws its core identity from the physical environment, while the Le Gemme portfolio focuses on scents inspired by rare gemstones. Kapoor will now be the primary face pushing both of these distinct collections to consumers across India.