The Oscar-winning Netflix phenomenon KPop Demon Hunters is taking over the collectible space yet again. Mattel officially announced that the highly anticipated Demon Jinu collector fashion doll is heading to pre-sale on Thursday, June 18, at 12:00 p.m. ET through the Mattel Creations platform. The release marks a direct payoff for the franchise’s dedicated community, who actively shaped the company’s production slate earlier this year.
The “Your Idol” Demon Jinu figure captures the character’s memorable supernatural transformation. The design features rooted hair, striking yellow eyes, and the signature pearlized demon pattern seen in the film. The deluxe fashion styling blends traditional and contemporary Korean aesthetics, perfectly mirroring the character’s on-screen presence.
This specific figure only exists because the community demanded it. Mattel hosted a fan poll in March where voters overwhelmingly selected the Demon Jinu design over an alternative “Sleeping Bag Mira” concept. Fans who participated in that vote can finally secure the winning design during the official pre-sale launch scheduled for Thursday.
The Jinu drop is part of a major consumer products rollout that began when Netflix named Mattel the master toy licensee for the animated property in October 2025. Mattel successfully delivered its first wave of franchise products to retail stores in early May, anchored by a core “HUNTR/X” trio featuring the characters Rumi, Mira, and Zoey.
The licensing push for the hit film extends well beyond Mattel’s fashion doll ecosystem. Rival toy giant LEGO also secured rights to the intellectual property and is currently kicking off its own brick-building sets. Those upcoming kits will feature the film’s beloved supernatural sidekicks, Derpy Tiger and Sussy Bird.