Priyanka Chopra Jonas has officially joined the exclusive ranks of the Rolex family as a global brand ambassador. The luxury watchmaker introduced her profile under their Arts section, assigning her the highly coveted title of Rolex Testimonee.
She now shares a roster with elite global figures like Roger Federer, James Cameron, Leonardo DiCaprio, Jannik Sinner, and Tiger Woods. The Swiss watchmaker officially launched her dedicated page this week, highlighting her recent starring and producing roles in the 2025 film Heads of State and the upcoming 2026 blockbuster The Bluff, according to her official Rolex profile.
Beyond her on-screen credits, the partnership formally recognizes her 15-year humanitarian commitment with UNICEF. The brand explicitly cited her continued advocacy for education, child rights, and gender equality as a core reason for the alignment.
Chopra Jonas’s trajectory in the luxury sector has climbed steadily over the last few years. She previously made global headlines in 2021 when she became an ambassador for the fine-jewelry house Bulgari. At recent events, she showcased high-end pieces from the LVMH-owned brand, including a $43 million, 200-carat diamond choker. Her red-carpet style has increasingly integrated high-end horology, a progression noted in a Tatler Asia report detailing her appointment and her ongoing evolution in the luxury fashion space.
Rolex’s Testimonee program is historically reserved for individuals who project discipline, precision, and global excellence. Joining these ranks secures her unique transition from a Bollywood superstar to one of the few Indian actors to achieve top-tier, multi-category global luxury ambassadorships concurrently.