Mumbai’s Carter Road just transformed into the epicenter of the entertainment industry’s climate push. The Bhamla Foundation pulled together a heavy-hitting roster for World Environment Day, bringing out Bollywood veterans and rising stars alike. Jackie Shroff, Vedang Raina, and rapper Badshah showed up to champion tangible climate action, turning a standard environmental campaign into a high-profile cultural moment as the city grapples with worsening urban heat and pollution.
This was not your typical red carpet photo op. The foundation is using serious celebrity muscle to push a year-long sustainability agenda. They teamed up with corporate partners like Bisleri International to unveil a towering art installation right on the promenade.
The new piece, titled “Wings of Change,” was built entirely from 2,000 used PET bottles to promote plastic recycling and circularity. The installation is a direct thematic successor to the popular “Binny the Bird” recycled art piece unveiled during last year’s campaigns. Maharashtra Chief Minister Devendra Fadnavis stepped in to officially inaugurate the structure, according to ANI News.
The environmental push quickly expanded from plastic waste to green cover. The Bhamla Foundation officially flagged off the “#NowForClimate” tree plantation drive alongside the Godrej Industries Group and the United Nations Environment Programme, a coalition shifting the focus toward community-led, on-ground climate action as outlined by CSR Box. These partnerships also tie into broader social initiatives, including the women-centric “#DriveHerFuture” pink e-rickshaw program.
To guarantee the campaign dominates social feeds, the organizers released the official “Bhoomi Namaskar 2.0” anthem. The music video operates as a digital billboard for the cause, featuring an ensemble cast that includes Shroff, Abhishek Bachchan, Bhumi Pednekar, and Varun Dhawan to push the climate message to a younger, digital-first audience.