Prime Video is officially turning the BookTok scroll into a physical destination. The streaming platform announced its inaugural “Obsessed Fest,” an all-day immersive fan convention taking over nya Studios in Los Angeles on June 27, 2026.
Tickets are priced at $25. This signals a direct play for the young adult demographic that routinely pushes romance adaptations to the top of the streaming charts.
The festival anchors Prime Video’s new “Obsession Is In Session” campaign. It is a major pivot for Amazon MGM Studios. They are abandoning the traditional model of simply dropping a show on a Friday and hoping the internet talks about it, according to The AU Review’s analysis of the fandom-first strategy. Instead, the company is actively monetizing fan ecosystems and treating that obsession as a core business operation.
Fans attending the June event will get interactive panels, exclusive footage, and face time with the casts of upcoming YA titles. Confirmed attendees include Lili Reinhart and Tom Bateman from The Love Hypothesis, Gavin Casalegno and Lana Condor from The Devil’s Mouth, and Lexi Minetree from Elle, according to Bustle’s breakdown of the official talent lineup. The expansive cast of Off Campus is also slated to appear.
The setup at nya Studios includes a Main Stage for talent-led sessions and cinematic “Content Creation” studios built to replicate actual show sets for fan photos. There is an Amazon Music Lounge featuring live DJ sets, plus curated screenings tied to exclusive merchandise drops.
The convention also acts as the launchpad for the first in-person activation of the “Prime Book Club.” This global program is specifically designed to bridge the gap between working authors and the highly influential BookTok creator community. The Los Angeles event will feature author signings and literary workshops alongside the Hollywood glamour.