ENDIX digital gaming expo opens early: How to play the free Alienware-backed showcase right now

The highly anticipated ENDIX digital gaming expo opened its virtual doors early to players and media on Friday, kicking off a fully interactive, free-to-play convention experience. With traditional real-world conventions fading out due to skyrocketing publisher costs and expensive ticket prices, players are hungry for accessible alternatives. The event answers that demand directly by operating as a free multiplayer game, removing all travel and financial barriers for fans wanting to test new titles.

The virtual expo is available directly on Steam and the Epic Games Store. Attendees can walk a digital convention floor, explore publisher booths, and jump into playable demos without spending a dime, running through the official May 23 and 24 schedule. The early opening on May 22 gives players a head start on exploring the digital floors and testing out a variety of genres before the weekend rush.

IGN stepped in as the official streaming partner for the showcase, broadcasting developer spotlights and deep dives into upcoming releases. The virtual panels feature specific studio talent, including presentations from THQ Nordic’s Golnaz Eftekhari and Windup Games’ Norbert LitwiÅ„ski. Additional confirmed sessions feature Frozen District developers Christopher Lewis and Mateusz Kasprzak, alongside Untold Tales’ Robert WoziÅ„ski, bringing direct studio insight to the virtual floor.

Hardware giant Alienware secured a major tech sponsorship for the event prior to launch, signaling strong industry confidence in the digital-only format as it continues to evolve from its 2025 iteration. Players looking to explore the expo can jump directly into the official Steam landing page where the interactive showcase is currently available to download.

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