Drake just broke the internet. Literally. On Friday, he officially set three single-day Spotify streaming records for the year: Most-Streamed Artist, Most-Streamed Album for Iceman, and Most-Streamed Song for the opening track “Make Them Cry”. This wasn’t a standard rollout. The numbers exploded because he released three entire solo projects simultaneously—Iceman, Habibti, and Maid of Honour.
The sheer volume of fans rushing to hear the elaborate Toronto rollout broke the servers. Listeners hit a wall of technical difficulties across major platforms. Downdetector tracked over 5,000 outage complaints for Spotify and another 500 for Apple Music as global infrastructure visibly buckled under the traffic.
The streaming surge for Iceman directly dethroned the previous single-day record holder for the year, BTS’s ARIRANG, which held the top spot since March. But the real viral moment happened on Instagram. BTS members V and J-Hope posted a video of themselves dancing to “Make Them Cry” until a specific lyric stopped them cold.
Drake name-dropped the K-pop group on the track, rapping: “I’m feeling like BTS, ’cause it took the whole career for me to be so discovered.” The video shows V and J-Hope freezing and staring stunned at the camera. That viral interaction fueled even more streams as fans rushed to hear the shoutout.