Ram Charan is shifting gears for the massive promotional rollout of his upcoming sports drama, Peddi. The production team just realigned its schedule to maximize the film’s reach across the North Indian market. Fans in Mumbai are now set to witness the grand trailer launch on May 18. This tactical move comes as Jio Studios intensifies its distribution strategy to ensure the 1980s-set rural epic dominates the entertainment landscape this summer. The change in venue for the trailer event highlights a deliberate push to capture the attention of metropolitan audiences before the film hits theaters worldwide on June 4, 2026.
While Mumbai gets the first look at the footage, the musical soul of the movie is heading to the heart of the country. The official music launch is scheduled to take place in Bhopal on May 23. This is not just a simple promotional stop. Legend A.R. Rahman is preparing a live performance to showcase the film’s high-energy score. Bhopal was chosen to host this spectacle to connect the movie’s rural roots with a massive live audience. Director Buchi Babu Sana spent months crafting this story, which features Ram Charan in a dual-sport role involving both wrestling and cricket. The scale of the event in Bhopal matches the heavy investment put into this period piece.
According to a detailed report by Bollywood Hungama, the trailer launch on May 18 is the first major domino to fall in a 20-day blitz. But there is another reason fans are scrambling for tickets to the opening weekend. Rumors are circulating that theatrical prints of Peddi will carry the very first teaser for Jr NTR’s 2027 project, Dragon. This collaboration between the two global stars is a massive win for Mythri Movie Makers. Janhvi Kapoor stars as the female lead, and her presence in the Mumbai and Bhopal events is expected to drive even more digital engagement. The film is currently tracking for one of the largest openings of the year, with global previews starting on June 3.