Sony Group’s banking arm is preparing to launch a U.S. dollar-backed stablecoin in the United States by fiscal year 2026, aiming to streamline digital payments for its extensive entertainment offerings and reduce transaction costs.
The initiative by Sony Bank is focused on facilitating transactions for its U.S. customer base. This market accounted for more than 30% of the group’s external sales in fiscal year 2025.
The stablecoin would enable direct payments for digital content like PlayStation titles, anime episodes, and premium memberships. A primary goal is to lower the high fees associated with traditional credit card transactions.
The digital currency would maintain a stable value pegged to the U.S. dollar. This offers a more efficient and economical payment alternative for users.
To comply with U.S. regulations, Sony Bank applied for a banking license in the country in October. This move aligns with the GENIUS Act, a law signed in July that provides a legal framework for stablecoin issuance in the U.S.
For the technical infrastructure, Sony Bank has partnered with Bastion, a U.S.-based stablecoin issuer. Sources close to the project indicated this collaboration would integrate secure and scalable blockchain payments into Sony’s ecosystem. Sony itself has not issued official statements.
This endeavor is part of a broader strategy by Sony Group to integrate blockchain technology across its operations. The company has previously experimented with non-fungible tokens (NFTs) and digital tokens within its gaming divisions.
The U.S. stablecoin market is valued at over $300 billion in total capitalization. It has attracted increased interest from various companies following the new regulatory environment.
Founded in 2001 as an online bank primarily for Japanese residents, Sony Bank has expanded its global reach in recent years. This stablecoin plan was first reported by the Japanese business newspaper Nikkei.
The bank confirmed it would prioritize stability and regulatory compliance in its debut in the crypto market. No additional details regarding initial issuance volume or specific platform integrations, such as with the PlayStation Store, have been disclosed.