OpenAI appears to be developing an advertising system for its ChatGPT Android application, specifically for responses related to AI-powered searches, hinting at a new revenue stream for the popular chatbot.
Clues emerged from version 1.2025.329 of the Android app, indicating the company is testing a monetization strategy focused on the search layer of its service. The latest beta includes internal strings that detail how advertisements will be organized when ChatGPT retrieves information from the web.
These definitions specify sections for “sponsored product cards” and “scrollable lists.” This suggests that ads will primarily be displayed as part of AI-powered search results, rather than within the main chat interface.
Lines of code also point to content feeds tied to marketplaces, designed to aggregate retail or product advertisements. These can be displayed dynamically alongside AI-based search responses. This framework would allow advertisers to share product-focused materials in card or carousel formats.
ChatGPT Android app 1.2025.329 beta includes new references to an “ads feature” with “bazaar content”, “search ad” and “search ads carousel”
— Tibor Blaho (@btibor91) November 29, 2025
The presence of these markers in a beta version implies the system is under testing and preparation, not yet ready for a full public rollout. OpenAI has not yet made a public announcement or provided a timeline for this feature.
ChatGPT processes billions of requests daily, with estimates suggesting the platform receives billions of visits each month. Monetizing this vast user base is a significant business objective for OpenAI.
Unlike traditional search platforms that rely mainly on keywords, AI-powered chat can infer user intent from the query structure, subsequent questions, and overall conversation themes. This capability could allow for more precise ad targeting.
Search advertisements are most effective when users clearly indicate purchase intent, compare products, request prices, or seek specific options. AI chatbots are well-suited to detect these real-time signals.
This could help OpenAI develop an advertising system that is both less intrusive and more relevant, particularly for research driven by product selection. However, the advanced ability to target users also raises valid concerns regarding privacy and data reliability.
These concerns are amplified if users are not fully aware of how recommendations or sponsored content are selected and presented to them.