The commercial failure of Apple’s iPhone Air has prompted major Chinese tech manufacturers to abandon or suspend plans for ultra-thin smartphone clones, signaling a broader market rejection of devices that prioritize slimness over functionality.
Weak global sales of the iPhone Air have led various manufacturers to reduce their efforts to compete with the device. Several large Chinese technology companies have now opted to freeze or completely suspend their projects for similar ultra-thin models.
According to DigiTimes, which cited multiple industry sources, this market shift is a direct consequence of the iPhone Air’s low commercial success. Its appealing design did not translate into massive sales figures.
Brands that have not entirely cancelled their clone projects are reportedly “adjusting their development plans.” This likely means delayed launches or changes to original design specifications and features.
The issue with the iPhone Air appears to mirror challenges faced by devices like the Samsung Galaxy S25 Edge. Users are unwilling to compromise on essential features, such as battery capacity or camera capabilities, for the sake of an ultra-thin form factor.
Despite their attractive designs, these phones often come with smaller batteries or limited camera functions. Their high price points also make them less appealing when compared to other models in the same price range that offer better overall performance.
The decision by Chinese brands to halt or cancel these development plans is a concerning indicator for the ultra-thin smartphone concept. It suggests a need for manufacturers to refine the concept significantly to make it more appealing to consumers.
While this trend may not signal an end to Apple or Samsung-inspired models from Asian giants, it implies a necessary re-evaluation of design priorities.
The iPhone Air, despite low demand leading to reduced production, still has a future in Apple’s product lineup. The company is reportedly preparing a second generation of the device.
This next version could feature two rear cameras and an improved battery, though its launch is not anticipated before spring 2027.