Beyoncé’s latest venture began with a bang, marking an unexpected appearance at a high-profile sporting event. The iconic artist, 44, joined her husband Jay-Z at the F1 Grand Prix in Las Vegas on Saturday, November 22.
The global superstar made a definitive style statement, clad in a custom Louis Vuitton jumpsuit that mirrored the sleek racing suits worn by Formula 1 athletes. Her version, crafted from leather with a plunging neckline, was complemented by sharp black pointed boots, a matching handbag, classic aviator sunglasses, and distinctive red fingerless gloves. Her honey blonde hair was styled in voluminous, defined curls, completing a striking look.
Beyoncé shared glimpses of the outing on Instagram, posting videos where she donned a helmet and took a VIP ride in a sports car. She captioned her post simply, "Give it to mom!" The official F1 page responded with a heart emoji, while former Destiny’s Child bandmate Kelly Rowland enthusiastically commented, "🔥🔥HOT THANG!!!!!!🔥🔥." Fans and commentators alike lauded the form-fitting ensemble, which quickly became another entry in the Cowboy Carter singer’s long history as a style innovator.
Beyond her public appearances, Beyoncé has cultivated a deliberate approach to fashion, viewing it as a creative outlet and a source of joy. She revealed to British Vogue in 2020 how "Fashion Fridays" with her children—Blue Ivy, Rumi, and Sir—became a refuge during quarantine. Every Friday, they would dress up in her clothes or create outfits together, transforming a challenging period into an opportunity for creativity and connection.
Her ventures into fashion and hair care through her own lines are a testament to this deep-seated interest, yet she maintains that music remains her primary focus. Speaking to GQ in a 2024 interview, Beyoncé emphasized, "I am a musician first and foremost. It has always been my priority. I didn’t get involved in anything that could detract from my art until I felt established as a master in my first love, music."
This philosophy extended to the launch of her hair care brand, Cécred, for which she consciously chose not to appear in the advertisements. She explained her desire for the brand to be recognized for its own merits and contributions to real people, rather than relying on her celebrity presence. "The brand’s first impression had to stand on its own merits, not be influenced by my presence," she stated.
Beyoncé also offered insight into the gendered perceptions often faced by female entrepreneurs in the spotlight. She noted the contrast between how men are often perceived as strategists behind their projects, given space to focus on product and business plans, while women are frequently typecast as merely the brand’s image or a marketing tool. For her, it is crucial to apply the same rigor and experience from her music career to her business ventures.
"I am here to change that old narrative," she affirmed. "I am here to focus on quality. We took our time, did our research, and earned respect for our brand. I try to choose integrity over shortcuts. I’ve learned that true success is not about leaning on a name, but about creating something genuine, something that can stand on its own. It’s not about being perfect, it’s about being revolutionary."