Latin GRAMMY Week 2025 transformed Las Vegas into a vibrant hub for music from November 9 to 13. The week featured official events from the Latin Recording Academy. Beyond these, the city hosted a continuous series of private parties, surprise performances, and intimate gatherings. Major industry labels organized these exclusive celebrations.
Unexpected showcases, impromptu DJ sets, and performances by Latin GRAMMY-nominated artists were common. These events often occurred simultaneously. The atmosphere was a characteristic blend of adrenaline and excitement that only Las Vegas can offer.
Record labels, media organizations, and streaming platforms hosted invitation-only events. These featured controlled access and unique experiences tailored for artists, executives, and media. The week successfully blended music with networking and spontaneous interactions.
Monday: Sony and Universal Ignite the Week
Sony Music Latin Iberia kicked off the week with "El Partido." This unique event combined music and soccer. It took place at Cashman Field.
The friendly match brought together artists, executives, and special guests. Rauw Alejandro captained the White Team, with Tiago Iorc as coach. Beto Montenegro of Rawayana led the Black Team, coached by Elvis Crespo.
Nominated artists like Alex Luna, Boza, Pablo Preciado (Matisse), and Trueno participated. The event set a tone for a week where artists engaged in friendly competition and celebrated together.
That same evening, Universal Music Mexico and FONO presented "La Música es Universal by FONO." This was one of the most attended celebrations on Monday. The event, held at House of Blues Las Vegas, was dedicated to regional Mexican music and its new generations.
A red carpet welcomed figures such as Aitana, Álvaro Díaz, Joaquina, Los Tigres del Norte, Vanesa Martín, and Nico Cotton. The night featured showcases from Los Peña, Carolina Ross, NXNNI, and La Nueva Ola de Cumbia. La Nueva Ola de Cumbia closed the event with an explosive performance.
Tuesday: Amazon Music’s Tropical Night and Remezcla’s Intimate Discoveries
Tuesday saw Amazon Music dominate the scene with "Una Noche Tropical" at Zouk. This event celebrated the global rise of tropical rhythms like bachata, salsa, and cumbia. Alexa data showed these genres experienced a 60% increase in global listenership.
The event also hosted the Alexa Latin Music Awards 2025. Bad Bunny won "Voice of the Year" and "Most Streamed Latin Artist." Tito Doble P received the "Breakthrough Voice of the Year" award.
Artists like Christian Alicea, Daniela Darcourt, and Tito Nieves performed. Los Pleneros de la Cresta, Bad Bunny’s band, made a surprise appearance. Elvis Crespo closed the night with a memorable and electrifying performance.
Concurrently, Remezcla gathered emerging artists, creators, and industry figures. Their event took place in a SkyLoft, one of MGM’s luxury suites. The highlight was an exclusive playback session by Shirel.
Shirel, who later won the Latin GRAMMY for Best Rock Song, shared unreleased tracks. These included "RARA" and "Tus Costillas" from her upcoming project. This intimate gathering underscored that some of the week’s best moments occur in smaller, talent-filled spaces.
Wednesday: Secret Speakeasies, Over-Capacity Parties, and More Music
Among the week’s most private celebrations was the event hosted by TelevisaUnivision and DIRECTV. This party was led by Adamari López, a brand ambassador for the Hispanic market. Guests entered through a functioning barbershop. A hidden door led to The Barbershop, an exclusive speakeasy at The Cosmopolitan.
The sophisticated ambiance included Vegas-style showgirls and a select guest list. Adamari López welcomed attendees from the stage, wearing a blue dress matching DIRECTV’s colors. Latin GRAMMY nominees Los Cumbia Stars performed. Their vibrant show made the event one of the most talked-about of the day.
Elsewhere in the city, Warner Music House presented one of the week’s largest parties. The event at The LINQ attracted around 1,500 attendees. It reached over capacity just 90 minutes after opening.
Nominated artists Elena Rose and Tokischa delivered special performances. Tokischa had symbolically married Nathy Peluso in a Las Vegas chapel earlier that day. Surprise guests included Beto Montenegro (Rawayana) and J Castle.
Artists like Akapellah, Lit Killah, Ovy on the Drums, Keytin, Dannylux, Armenta, and Yami Safdie were present. Major Hispanic influencers such as Marko, Mario Ruiz, Carolina Picroios, and Sebastián Villalobos also attended. The explosive celebration continued past 3 a.m.
Meanwhile, LIV Las Vegas hosted Netón Vega’s Release Party for his new album, Delirium. This event was one of the week’s most powerful gatherings. It celebrated a key moment in the young Mexican artist’s career.
High-caliber figures like JOP (Fuerza Regida), Snow Tha Product, Alemán, Armenta, Régulo Caro, Kevin Ortiz, Zeri, Oscar Maydon, and YeriMua attended. Guests enjoyed exclusive album listenings and unreleased visuals. The creative atmosphere immersed the audience in Delirium‘s conceptual universe.
The event cemented Netón Vega as an innovative voice in the new generation. His party at LIV was a must-attend on Wednesday. It demonstrated that during Latin GRAMMY Week, music is lived in all its dimensions.
Thursday: Music’s Biggest Night and Exclusive After Parties
After the main awards ceremony, Las Vegas once again transformed into multiple hot spots.
The Official Academy After Party took place at Hakkasan inside the MGM Grand. This three-level space featured an elegant lounge and a dance floor. It brought together nominees, winners, Academy members, and production teams. Luis Enrique was among the visible attendees.
Sony Music’s "The After Party" at Encore Las Vegas was the most coveted event. It featured a vibrant setup connecting indoor and outdoor areas. A BRESH stage added to the dynamic atmosphere.
Artists present included Nicki Nicole, Rauw Alejandro, Ca7riel & Paco Amoroso (celebrating five awards), Tiago Iorc, Bándalos Chinos, Maluma, Mon Laferte, Conociendo Rusia, and Paloma Morphy (Best New Artist). Emerging artists like Boza and Alex Ponce also attended.
Guests enjoyed cocktails made with Don Julio tequila and Buchanan’s whiskey. The night became one of the most talked-about.
This concluded another Latin GRAMMY Week. The experience showed that music transcends stages and schedules. Las Vegas not only celebrates the year’s best, but also captures the real pulse of the industry. This pulse vibrated in hotel hallways, hidden speakeasies, and talent-filled ballrooms. The entire city became a stage where anything could happen, including events that remain untold.