The world of digital money is buzzing, and a big player, Tether, is making a bold move. The company plans to use the video platform Rumble to share its new stablecoin, USAT. This new digital coin is made just for the United States market.
Tether already owns a big piece of Rumble. They hold about a 48% stake in the video platform. This close tie means Rumble becomes a key partner in Tether’s plans. The two companies have been working together on a special Bitcoin wallet. This wallet will connect directly to Rumble user accounts. It will let users receive tips and will be crucial for giving out the new USAT token.
Tether’s CEO, Paolo Ardoino, shared these plans at the Token2049 conference in Singapore on Wednesday. News outlets like Bloomberg and The Block reported his comments. Ardoino sees a huge chance with Rumble’s audience. He pointed out, “Rumble has 51 million active users a month. That’s already a huge number of users if you compare it to what the competition has in the United States now.” Most of these users live in the U.S., making them a prime target for USAT.
USAT was first shown last month. It’s a stablecoin backed by the U.S. dollar. It’s built for the U.S. market and aims to follow local rules. This new coin will be a regulated token under the Genius Act. This law, passed in July 2025, sets up rules for stablecoin makers. It gives businesses a digital choice to cash and old payment systems. Tether has even set up a special division for USAT in North Carolina. Bo Hines, a former crypto advisor at the White House, leads this team. He will help grow the company’s presence in the U.S.
Rumble to Get Bitcoin Wallet and Stablecoins
The partnership between Tether and Rumble started last year. Tether invested $775 million in the platform, securing its nearly 48% ownership. After that, both companies announced they would build a Bitcoin wallet together. This wallet is now central to Tether’s plan to boost its stablecoins. This includes giving out its new token to Rumble users.
Early information about the wallet suggests it will link with user accounts. This opens up new ways for content creators to earn money. Users will be able to get tips in Bitcoin (BTC) or Tether stablecoins.
Tether’s Growth in a Crowded Market
This move comes as the stablecoin market gets more competitive. Tether leads this sector with its USDT token. But it faces rivals like Circle, which issues USDC. USDC is the world’s second-largest stablecoin.
Tether’s main token, USDT, has a supply of $174.6 billion. It has made about $13 billion in profit during 2024. Ardoino called the U.S. “the most sophisticated nation in terms of financial rails.” He stressed that the Rumble wallet will be key to turning its users into stablecoin adopters.
🚨 Tether lanza USAT: nueva stablecoin para EE. UU. 🚨
Distribución a través de Rumble, donde posee el 48% de la plataforma.
La billetera Bitcoin permitirá a usuarios recibir propinas y acceder a USAT.
Con 51 millones de usuarios, Rumble se presenta como una oportunidad clave… pic.twitter.com/H0X3UBAKuk
— Diario฿itcoin (@Blaze Trends)
Tether, based in El Salvador, stayed out of the U.S. market for years. This was after paying a $41 million fine in 2021. The fine was for claims of misrepresenting its reserves, as Bloomberg noted. Now, the company wants to grow in the U.S. It also wants to move into other areas. These include artificial intelligence, telecommunications, and green energy.
The company reported $4.9 billion in profit for the second quarter. News also says it is talking about a funding round of up to $20 billion. This could value the company at $500 billion.