Metaplanet, the Japanese company, just added a significant chunk of Bitcoin to its corporate vault. The firm spent $61 million to acquire another 518 units of the digital currency. This latest move brings their total Bitcoin holdings to an impressive 18,113 BTC.
This purchase underlines Metaplanet’s ambitious goal. They aim to own a staggering 210,000 BTC by the end of 2027. This amount would represent a full one percent of Bitcoin’s total supply. Their strategy is bold, mirroring a trend seen with other major corporate players in the market.
Metaplanet’s CEO, Simon Gerovich, shared the details this past Tuesday. The company purchased these latest bitcoins at an average price of $118,519 per coin. As of the time of this report, their total Bitcoin treasury is valued at approximately $2.14 billion. Gerovich noted that all their Bitcoin holdings cost about $1.85 billion in total. The average price paid across all their acquisitions stands at $101,911 per Bitcoin. This means the company is sitting on a paper gain of nearly $300 million, a tidy sum indeed.
Metaplanet has acquired 518 BTC for ~$61.4 million at ~$118,519 per bitcoin and has achieved BTC Yield of 468.1% YTD 2025. As of 8/12/2025, we hold 18,113 acquired for ~$1.85 billion at ~$101,911 per bitcoin. pic.twitter.com/Gm2bYBgYF0
— Simon Gerovich (@gerovich)
Metaplanet, which operates in the hotel industry, trades its shares on the Tokyo Stock Exchange. The company kicked off its Bitcoin buying spree in April 2024. They openly adopted the investment model made popular by the American company, MicroStrategy. Since then, Metaplanet has been aggressively buying Bitcoin. They are now the sixth-largest corporate holder of BTC in the world. To fund these substantial purchases, Metaplanet has raised capital through issuing both new shares and debt. Earlier this month, the company announced plans to raise up to 555 billion Japanese Yen, which is about $3.7 billion. This capital will come from issuing new perpetual preferred shares, all aimed at backing their ambitious Bitcoin acquisition plan.
Tracking Bitcoin Performance
Metaplanet closely monitors the performance of its Bitcoin holdings. They use metrics like “BTC yield” and “BTC gain” to see how their Bitcoin strategy impacts shareholders. This yield is essentially the growth of their Bitcoin holdings compared to their outstanding shares.
According to Metaplanet, their BTC yield stood at 26.5% between July 1 and August 12. Looking back, this metric was 41.7% in the third quarter of 2024. It then jumped to a remarkable 309.8% by the end of that year. More recently, it dipped to 95.6% in the first quarter of 2025, before bouncing back to 129.4% in the second quarter. These numbers show the shifting fortunes of their Bitcoin portfolio over time.
On Tuesday, Metaplanet’s shares saw a slight dip, falling 2.69% on the Japanese stock exchange. At the same time, Bitcoin itself was trading around $118,500. This represented a 1.8% drop over 24 hours, according to data from CoinGecko.
Metaplanet is not alone in its pursuit of Bitcoin. The British web design company, The Smarter Web Company, also announced a major Bitcoin purchase this Tuesday. They acquired an additional 295 BTC for about $35.2 million. This move is part of a wider trend where companies are beefing up their treasuries with cryptocurrencies. In fact, between Metaplanet and The Smarter Web, nearly $100 million was spent on Bitcoin in this latest round of corporate buys.
