World Liberty Financial, a company backed by the Trump family, is making headlines. It plans to launch a new public company. This new firm would primarily hold World Liberty Financial’s own WLFI tokens. Sources close to the discussions, shared by Bloomberg, suggest the goal is to raise a significant sum: around $1.5 billion.
This move by World Liberty Financial is a big signal. It shows a wider shift among businesses. More and more companies are building up treasuries of cryptocurrencies. World Liberty Financial is actively talking with major investors. These investors come from both the technology and crypto worlds. The discussions are moving fast, showing strong interest in this project.
World Liberty Financial started in 2024. This was during Donald Trump’s presidential campaign. The company promotes itself as a platform for decentralized finance, or DeFi. Its main goals include making cryptocurrencies easier to access. It also works to boost the use of stablecoins. Donald Trump, along with his sons Eric and Donald Trump Jr., have widely promoted this venture.
WLFI is the platform’s governance token. Qualified investors bought WLFI tokens in a public sale in early 2025. Holding WLFI lets users vote on platform decisions. This focus on governance means the token is less about quick price swings. It also makes the token less liquid right now. But the World Liberty Financial team plans to launch WLFI on secondary markets soon. This would allow for easier trading.
The company also has its own US dollar stablecoin, called USD1. This stablecoin has been given to WLFI token holders. Just this week, World Liberty Financial announced a new loyalty program. It will reward users of its USD1 stablecoin with points. This program will start with a small group of exchange partners. Major crypto exchanges like KuCoin, Gate.io, MEXC, Bitget, and HTX have already said they will join. The World Liberty Financial team posted on X (formerly Twitter) about the new plan. They said, “Loyalty programs drive many iconic American brands — from airline miles to hotel points.” They added, “We are bringing a similar model to cryptocurrencies to reward our esteemed users.”
This push by World Liberty Financial to create a public company that holds its own token fits a growing trend. Companies are increasingly investing their own money in cryptocurrencies. A separate report from Bloomberg shows this trend is big. Companies with crypto treasuries aim to raise about $100 billion this year.
Michael Saylor’s company, MicroStrategy, leads this charge. Since 2020, MicroStrategy has aggressively bought Bitcoin. It has never sold any of its coins. Now, the company holds about $73 billion in Bitcoin. The Trump family is clearly interested in this area. Trump Media, for example, started its own Bitcoin treasury strategy this year. It has set aside $2 billion for Bitcoin purchases. Even American Bitcoin, a new Bitcoin mining company backed by Eric Trump, plans a treasury. It also wants to go public soon.
