The big tech game just got a bit tougher. Apple, a champion in the smartphone arena, is feeling the pinch of global trade disputes. Oddly, iPhone sales actually climbed between April and June. This rise came thanks to early warnings about upcoming tariffs aimed at China. But the future for Apple looks less rosy.
This past quarter, President Donald Trump’s tariffs hit Apple’s pockets for a hefty $800 million, which is about €692 million. But that’s just the warm-up act. Company predictions suggest this number could soar. For the current quarter, wrapping up in September and marking the end of Apple’s fiscal year, those tariffs are set to cost a whopping $1.1 billion, roughly €950 million. That’s a serious dent in the company’s financial playbook.
Behind closed doors, Apple is already strategizing its next move. They are busy figuring out new iPhone models, pricing them carefully, and finding smart ways to lessen the blow from these taxes. It’s a high-stakes chess match, where every decision affects billions. The financial news outlet ‘Negócios’ first reported these figures, shedding light on the quiet battles fought by the world’s biggest companies.
