Paris Hilton has a little secret from her past. The entrepreneur and DJ recently confirmed she still owns the very bikini that made waves in her iconic 2005 Carl’s Jr. commercial.
She even chatted with Chris Applebaum, the ad’s director, just a few weeks ago. They reminisced about the shoot. She said they looked at old Polaroid photos. Keeping that tiny swimsuit was a no-brainer for her. Paris calls the ad timeless. People still talk about it, she explained. She thinks it was very sexy and alluring. It’s a moment people will always remember, she added.
For those who somehow missed it, the 2005 ad was unforgettable. Paris, then a rising star, seductively washed a luxury Bentley. She wore a skimpy swimsuit. She posed on top of the car, then next to it. Between suds, she took big bites of the Spicy BBQ Six Dollar Burger. The commercial ended with her famous catchphrase: “That’s hot.”
Filming the original ad was a lot of fun, she shared. She believes it’s Carl’s Jr.’s most iconic commercial ever.
Her good experience with Carl’s Jr. years ago made her eager to return. She recently made a cameo with influencer Alix Earle. They highlighted the chain’s new Queso Crunch Burger. Paris enjoyed being back on set with Alix. She called Alix sweet and fun. She likes that it feels like a “legacy” moment. Coming back as an “OG” (Original Gangster) is always enjoyable for her, she noted. She thinks Alix is funny and real. Paris truly adores her, calling her a very cool person.
More Than Just Burgers: New Music on the Horizon
Beyond her Carl’s Jr. comeback, Paris has been busy elsewhere. She’s currently recording her third music album. She shared that she was in the studio yesterday, working on her second new song. She plans to be there every day for the next few weeks. Paris is very excited about this new project. She calls the songs “iconic” and “hits.” She believes people will absolutely love this album. It’s “sick,” she added, expressing immense pride.