Uber announced this Thursday Introducing Journey Ads in Spain, a new advertising product that allows brands to use Uber’s advanced technology to reach the millions of users who use the platform every day for their trips.
Travel ads offers advertisers the opportunity to stand out in three key moments. First, during the travel application processwhile the user waits for a driver to be assigned. Additionally, while the user waits for their Uber, look at the map to track your Uber, and finally during the travelwhile the user drives to their destination and gets the distance and the chosen route on the map.
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As the company explains, brands use journey ads to ensure one 100% share of voice, brand safety and premium environment in these three phases. On average, Users spend more than 90 seconds viewing a Journey Ads ad per tripwith a click rate of more than 3%.
Journey Ads uses proprietary data to maximize its impact. Uber can effectively define the ideal audience for a brand and help advertisers reach the right audience at the right time.
Customize ads based on user activity
Also, Uber can personalize ads based on user activity And this ability to capture users’ attention offers advertisers the opportunity to engage with consumers throughout their journey or purchasing process on the platform, from awareness to consideration, conversion and retention. And all this without sharing users’ personal information with advertisers, securely and respecting consumer privacy.
In the words of Rodrigo Gonzalez Lama, Director of Uber Advertising SpainTo, “Uber is reinventing advertising by giving brands the opportunity to effectively engage with Uber mobility and delivery users at the moment that matters, as they move and interact with the world. Brands can add value to this moment by telling their story by crossing our first-party data on each moment. This allows us to connect with users’ lifestyles and tailor each campaign to users’ marketing goals.«.
Above announced in December last year the launch of its advertising division in Spain, led by Rodrigo González Lama. This promotional offer enables Brands connect with consumers on the Uber and Uber Eats platformsthrough offers like Journey ads, post checkout ads, sponsored listingsamong others.