According to the latest CPI data collected in November, inflation and price increases have given a respite and their readings have fallen to 3.2%, three tenths less than at the same data last year. Just in time for Christmas Eve, this is good news for consumers’ shopping planning. Therefore, Milanuncios, The app with the most experience in the used market, together with Appinio, conducted a survey of 1,000 Spaniards to analyze this Purchasing habits at Christmas, one of the busiest times for consumption, the consumer profileher expectations nowadays and as more and more consumers use it used platforms when you make your purchases.
That’s why for Spaniards, Christmas is synonymous with excitement: they think about allocating more budget for gifts, making plans and thus boosting consumption. In fact, according to the survey results, The estimated average cost is €410, 36% more than last year. Of these, 33% say they will spend more than 500 euros on gifts and 14% expect to spend more than 1,000 euros on these days, when generations between 36 and 49 years old will spend the most.
Despite the improvement recorded this month, according to the latest CPI data, 39% of respondents admit that they will continue to be cautious about their family finances and will try to spend less than last year in order to save, while 32%% expect that maintain the same budget. 80% of consumers say they saved between one and two months before Christmas to cover expenses during this period. Gifts (34%), food (23%), fashion (16%) and celebrations with loved ones (7%) are the categories in which Spaniards are spending the most this year.
As for the purchase forecast, this is it 40% of respondents shop a month before the specified dates. Actually it is 71% of them admit to taking advantage of Black Friday and other special offers to get your Christmas gifts in advance. Only 20% were more forward-looking and had already bought all their gifts at the end of November.
Which date is the “Queen” of Christmas?
Regarding the date chosen for the delivery of the gifts: Epiphany remains a family favorite. 67% say this is their favorite time to give a gift, although 48% prefer to anticipate the visit Santa Claus is an Anglo-Saxon tradition most popular among young people between the ages of 25 and 34.
And where do Spaniards go to buy their gifts? Physical and online purchases are practically equal. 39% of respondents prefer buying gifts in a physical store (particularly people between 55 and 65), compared to a very narrow 38% who prefer online, where people between 25 and 44 are particularly influenced by convenience , to make such a purchase, in addition to the price. There are also 18% who prefer to look online but buy it physically and 5% who, on the contrary, prefer to see the product in store but buy it online.
61% of Spaniards would like a used gift as much as a new one
Although these moments are special and surrounded by magic, 43% of Spaniards admit that choosing and buying these gifts causes feelings such as fear because it represents an additional expense; Discomfort that the taste is not right or feeling obligated to give a gift. On the contrary: the majority (76%) admit that they look forward to receiving gifts. When choosing what you want to buy, the 69% value price as the main factorfollowed by quality (58%) and usefulness (54%), and only 19% of them appreciate the brand.
In the case of the circular economy, it has its place even in times of such high consumption. 50% of the Spanish population thinks about buying used gifts for Christmas To save money. This emerges from the study by Adevinta, a leading marketplace company in Europe and owner of the portals Fotocasa, habitaclia, InfoJobs, cars.net, motos.net and Milanuncios.
Among the reasons why Spanish men and women buy used products, the commitment to purchasing more sustainably (40%) and the preference for nostalgic or more retro elements (30%) also stand out. As for the most popular second-hand items for these dates, home decorations (30%), clothing (24%), furniture for entertaining family and friends at home (23%) and Christmas gifts (20%) stand out. %).
“Even if the economic situation has improved somewhat in terms of inflation, the price increase that has accompanied us in recent months means that families are thinking more about and planning their expenses this Christmas. For this reason, second hand as an alternative when buying gifts is a real fact that is already being considered by 3 out of 10 people on these dates. Furthermore a 61% of respondents say they want a used gift just as much as a new oneand thereby strengthens its establishment on the market.”admits Íñigo Vallejo, spokesman for Milanuncios.