ThemMarketplace Joom The month of November is closed set new records in Europe. For the first time this year, November sales lasted almost a month (November 1st to 27th)with two recorded peaks Singles daycelebrated on November 11th, and Black Fridayon November 23rd.
This expansion made it possible to offer Joom customers even more attractive promotions, which helped promote Rapid Growth of the market in Europe.
Latvia, Poland and Moldova
The three countries with the highest sales growth compared to November 2022 were Latvia (138%), Poland (86%) and Moldova (65%).
Based on customer preferences, the platform selected around 507,000 products for the advertising campaign 15% of the platform’s range, in all categories, from the main sellers in 24 countries.
The number of sellers participating in promotions has increased to 50%
This year, The number of sellers participating in promotions has increased to 50%, compared to 30% a year ago. The three top-selling categories were women’s clothing and accessories, electronics, home and kitchen.
Its growth compared to November 2022 was +13%, +4.5% and +3.3%, respectively. The top selling item was LED Christmas lights with a price drop 25% during the November campaign. It should be noted that these are Christmas decoration items 1.4% of total sales this month.
“With inflation still a major concern for most economies, cross-border e-commerce remains the best way to manage your budget and save money. For November sales, Joom collected the best products from top stores around the world and used various promotional mechanisms that allow customers to shop with additional benefits: Wheel of Fortune, “Buy more, pay less” tools or “Joom Outlet”. which offers selected products from previous collections at a 40% discount,” said Lavrentiy Klimov, Director of Business Development at Joom Marketplace. “We are constantly improving the user and merchant experience on our platform to offer customers the greatest possible variety of products and options, a secure purchasing process and reliable support.”