From the beginning of Friday November 24th to the end of Monday November 27th, the number of consumers in Spain who made purchases increased This Black Friday and Cyber Monday (BFCM) in Shopify stores is up 36% compared to 2022. In addition, Shopify stores have achieved excellent sales in our country an average of 81.80 euros in the average price of the shopping cartShopify reported in a statement.
In mid-October, Shopify already anticipated the expectations and trends for the highest consumption weekend in various international markets. Despite the difficult economic situation 68% of consumers already said they plan to spend the same or more during BFCM of which 2023 compared to the previous year.
“Consumers support their favorite brands during these times because they also receive benefits such as discounts or promotions, which strengthens loyalty in the relationship between both.” At Shopify, we prepare intensively for BFCM every year because it is a phenomenon that which is becoming increasingly important in Spain and we are aware of the relevance it has for our company. Taking advantage of this selling season is critical to the year’s results. That’s why we want businesses to focus on sales, while at Shopify we give them the peace of mind that everything is working perfectly despite the massive increase in sales and spikes in orders that occur“, Explain Gonzalo Torres, Country Manager of Shopify Spain.
The highlights in Spain
As Shopify points out, among other things main characters Of this campaign in Spain, the following stand out:
- The peak sales time in Spain was at 11:00 p.m. on Black Friday.
- The cities with the most sales were Barcelona, Madrid and Seville.
- The average price of the shopping cart was 81.8 euros.
- The most sought-after product categories primarily include clothing and accessories, followed by health and beauty, home and garden, electronics and food and beverages.
- Shopify merchants’ point-of-sale sales have seen a 67% increase since last year.
Global
- Total global sales for Shopify merchants reached $9.3 billion.
- More than 61 million consumers have purchased from Shopify merchants.
- 12 o’clock IT’S T Black Friday was the time of the biggest sales.
- The countries with the most sales were USA, Great Britain And Australia.
- The cities with the most sales: Los Angeles, New York And London.
- The average cart price was $108.12.
- The category of Clothing and accessories It continues to be the most sought after.
- 56,000 Tons of CO2 emissions are offset.
- Top trending products according to Shopify’s Black Friday and Cyber Monday shopping index stand out Bloom NutritionN, Vegetables and superfoods and Beis.