ibexathe provider of the Digital Experience Platform (DXP) dedicated to B2B, announced the launch of Ibexa DXP 4.3which includes the new module IbexaConnecta platform-as-a-service (iPaaS) integration solution that accelerates digital transformation processes, laying the foundation for automation.
Sylvain Guittard, Director of Product Management at Ibexa, commented: “No DXP platform should exist in a silo, and Ibexa DXP is not an exception. Currently, it integrates with numerous business systems such as CDP, CRM, ERP, PIM, and DAM without extensive development thanks to multiple APIs (REST/GraphQL) and extension points. However, we do identify a need for a greater degree of standardization on how applications are integrated across organizations and automation that makes the process more streamlined and less time consuming for developers assigned to integration tasks.”
IbexaConnect is the epitome of what an iPaaS should be: a robust integration platform that lets you visualize, design, and automate your work in minutes. In addition, its visual interface, where integrations of different apps can be easily mapped, makes it easy to use by dragging and dropping the apps you want to connect. In this way, it allows its users to focus on the fundamentals of the business instead of its technicalities, which means that these integrations can be as simple or complex as designed.
Characteristics of IbexaConnect
- Reduced complexity of integrations; It seamlessly connects all the applications a business needs in a low-code process.
- Workflow automation: automates many business processes and creates a faster, error-free workflow.
- better decision making: Provides a clear overview of performance, data interaction, and critical business trends.
- Faster Workflows– Manual tasks that previously took hours are completed more effectively and accurately, and the time required to set up integrations is greatly reduced.
- Better customer experience– Synchronizes all customer data across all departments, allowing companies to provide more consistent and personalized services to their customers, making them feel more valued and contributing to higher customer retention.
More than an online suite of integration tools and solutions, IbexaConnect It comes with a guarantee and responsibility from Ibexa for its maintenance, security, reliability, scalability, improvements and updates. Thus, this allows companies to focus on their business needs and on configuring, mapping and developing the necessary business processes.