Digital internationalization has different parameters than domestic ecommerce strategies that many companies, even those with national digital experience, are still unaware of. The rise of ecommerce during and after the pandemic supports the need not to restrict it only to the domestic market, given the opportunity presented by reaching international markets through digital means, as an integrated (or alternative) strategy to traditional export means. The fact that, for example, almost half of the best sellers in the main Amazon markets worldwide are Chinese is the best proof that digital internationalization offers opportunities to all companies in the world and represents, at the same time, a threat to companies in those countries that do not develop their strategy with due professionalism.
But internationalization requires, on the other hand, additional knowledge to the digital and typical of “classic” International Trade: product certifications, customs aspects, logistics strategies, cross-border vs. domestic, tax implications, international means of payment, specific regulations of packaging, sustainability strategies, etc… Many of the manufacturing companies that develop their D2C (Direct to Consumer) strategy also want coexistence between digital channels and traditional distribution, in an exercise that is not always easy to avoid conflicts and mistrust between both channels, seeking omnichannel and good understanding between channels whenever possible. For example, companies have to define what role their traditional distributor acquires in online sales operations, a situation that, if not well resolved, can ruin any digital penetration initiative in a given market.
Amvos Digital
More than 12 years of experience guarantee the team of Amvos Digitala pioneer consultancy in Spain in digital export based on the main international digital platforms, both in B2B environments like B2C. He integrates a multidisciplinary team (technology, marketing, logistics, taxation, regulatory compliance, etc.) to align the digital strategy with the international distribution strategy of companies in markets such as Europe, LATAM, USA and China and on general platforms such as Amazon, Ebay, Aliexpress, Mercado Libre, CDiscount, TaobaoLeclerc, and in verticals such as Mano Mano, Direct Industry, ArchiExpo or Archiproducts, among others. With clients from Spain, Portugal and France, their initiative “Quick Export” offers a digital distribution model based mainly on marketplaces and influencers platforms. Under a variable remuneration format, the model offers, among other things, and for those companies that opt for a low-cost solution, rapid tests that offer real data on the chances of success of a product in one or several markets.
vdSHOP
vdSHOP belongs to the VASS Group and has been considered one of the “gazelle” companies by Iberinform due to its rapid growth since its foundation. The value proposition of vdSHOP lies in its great ability to be a great partner for digital, disruptive, B2B, B2C or Marketplaces businesses, it has established itself as large clients in all sectors of activity. It stands out for being one of the main Aliexpress partner in Spain and for having made close collaborations with Amazon and eBay.
Genetics Partners
Genetics Partners they also belong to a larger group called Propelland. Where appropriate, they offer three lines of service: Marketing, IT and G-Commerce (business intelligence tool). The company has been collaborating directly during 2021 with the ICEX (Spain Exports and Investments) to help Spanish companies make the leap to other markets.
They work with all kinds of companies in the B2C sector and with companies in the industrial sector in B2B. In addition, they not only collaborate with marketplace as Amazon, Alibaba or eBaybut they have also been working with vertical marketplaces such as Directindustry, TomasNet, Archiproducts or Archdaily.
Innova Digital Export
Another of the well-known companies in the digital consulting sector is Innova Digital Export, since they have been in the sector for 10 years. One of the most important pillars of the company when working with its partners is the development of a customized solution so that it can be adapted to your needs. His team is made up of young professionals with a culture that stands out for its transparency, communication and a win-to-win philosophy.
In their case, they are totally focused on internationalization and can help your company land in any country. And they are known for the alliance they have with large marketplaces such as Amazon, eBay or SoloStocks (portal for wholesale companies, interesting generator of B2B business opportunities, with a strong presence especially in Latin America).
Trilogy
Trilogy She is also one of the industry veterans. They collaborate with a large number of platforms and companies, but their strong point is the chinese market. One of their services is “One-stop for China” with which they try to convey to their customers that the Chinese market can be reached easily and simply. And it is that they not only collaborate with companies there, but also know perfectly what are the needs that a brand may have for its launch in this market, covering all the areas you can imagine.