In order to search for new advertisers, Twitter He has launched three new ad targeting optionsincluding a new goal of ‘conversions’ that the social network announced last August. Previously, Twitter advertisers could optimize campaigns to focus on clicks, site visits, and conversions. As the social network has detailed in a entry on his blog, the first update concerns the improvement of the ‘Conversions’ tab. Now, advertisers will be able to target their ads to the users most likely to respondr.
It’s a statement, Twitter has explained that instead of trying to reach targets who click on an ad, advertisers will be able to broaden their search to people that they are likely to perform an action. Several options are available: add to cart, view product, purchase, register contact information, and subscribe.
“Our user-level algorithms will then target with greater relevance, reaching the people most likely to reach a specific goal, with a cost per conversion that is 25% lower on average, according to early tests”has underlined Twitter.
The second major update launched by Twitter is that of ‘Dynamic Product Ads’. This new feature allows advertisers to present the most relevant product to the customer at the right time. This option is an improvement from the previous version that has been around since 2016, as it optimizes ad performance by integrating a more confidential approach to protect user data.
Finally, the social network has also launched a ‘New Ad Collection’. This new format allows advertisers to share a main image with smaller thumbnails below it. “The main image remains static, while people can navigate through the thumbnails via horizontal scrolling. When tapped, each image can lead consumers to a different landing page.”explained the social network.