Despite the current economic situation, marked by inflation and an uncertain future, sports e-commerce Deporvillage has managed to obtain results very similar to those of last year. In the statement they have made, they state that “gThanks to the flexibility of the different teams to adapt to the situations that have arisen during the evolution of the campaign and a successful logistical reinforcement» have managed to close the Black Friday 2022 at Deporvillage with a volume of more than 86,000 orders during the week, and achieve a turnover of more than 9 million euros. In the 2021 Black Friday campaign, they closed with more than 10 million euros in turnover, which represented a growth of 15% compared to the previous year.
After 12 years of activity, deporvillage’s experience is a degree to successfully manage the peak season of the year, despite the complicated situation that retail is experiencing, specifically the pure players on-line. That is why, as a result of intense work by all its teams, deporvillage has successfully passed the 2022 Black Friday campaign despite global instability. In this regard, the deporvillage business director Alex Reina declares “We are very happy with the work of all our teams, and with the growth experienced this last week, as well as the numbers accumulated this 2022.” One of the keys has undoubtedly been the reinforcement of the logistics department, which increased personnel and cargo capacities to deal with a figure that exceeded 21,000 daily orders on Black Friday.
With very attractive discounts and an extra 10% coupon, more than 2.3 million people visited the e-commerce during the week of Black Friday. The top 3 best-selling products come from the verticals of cycling and mountainbeing shoes and electronic items the most demanded.
Some results that Queen value as “very satisfactory”, and for those who suppose to look with optimism at the imminent Christmas season, which “Although we are cautious due to the great unknowns that exist, we believe that with the arrival of the cold we will meet the expectations that we have also set for this campaign.”
Now the company has its sights set on the Christmas campaign to continue making an effort and involving its teams in giving the best possible service to consumers.
Closing Forecasts
In the statement they also shared the update of the forecasts to end the year. This year they hope to exceed 157 million euros in sales at Deporvillage. This figure is slightly lower than what they achieved in 2021, when they reached a billing of 160 million euros.
However, it will be necessary to wait until the end of the year to find out what billing the company finally obtains.