Sephora return to british market more than a year after the acquisition of the retailer feelunique. In this way, the current Feelunique website will be moved to sephora.co.uk the next October 17.
As explained by the French company owned by the LVMH group, through the website and its mobile application, Sephora promises to offer UK buyers a new direct access to your product range makeup, fragrance, skin care, hair care and wellness.
This includes exclusive access to brands such as Tarte Cosmetics, Makeup by Mario, GXVE by Gwen Stefani Y Skinfix, as well as its own Sephora collection. Shoppers will also be able to purchase Sephora advent calendars from launch.
“In Sephora We innovate every day to build the most loved beauty community. We are delighted to bring Sephora to the UK, responding to strong demand from Britain for our unique prestige beauty experience.”has declared Chris de Lapuente, President and CEO of Sephorawhile encouraging UK customers to explore and discover “the best versions of themselves as we support them on their beauty journey with a fantastic curation of time-tested classics and new independent brands”.
“We will offer British consumers a pioneering beauty selection that is best in class for innovation, diversity and inclusion. The UK is home to a dynamic beauty and wellness market that Sephora will seek to surprise and delight through our trademark knowledge and creativity.”has assured The bridge.
The move comes just over a year after Sephora bought Feelunique as a first step toward breaking into the UK market. feeluniquee, founded in 2005 by Aaron Chatterly and Richard Scheissl, was in high demand during the coronavirus pandemic. In fact, last year it launched a marketplace that allowed brands to sell through its website and helped expand its range to more than 35,000 products.
Sephora will open its first physical store in London in 2023
Sephora will open his first physical store in London in the first quarter of 2023. As the company announced last August, the store will be located in the Westfield shopping center where other fashion companies such as Gucci, Coach, Jimmy Choo Y mulberryin addition to Boots.
Sephora It already entered the United Kingdom in 2000 with an establishment in the Bluewater shopping center in Kent. However, the store closed five years later after failing to compete with other local cosmetics operators.
Founded in France in the late 1960s, Sephora was acquired by the LVMH conglomerate in 1997. Today, the firm markets more than 35,000 products from 800 different brands. Ship to more than 120 countries and it has specific web pages for the markets of France, Germany, Norway, China and the United States, among others.