Lately, Twitter has been driving us crazy. The future of the social network is, at least, capable of making anyone dizzy. Or is it that someone is clear about what will finally happen to Elon Musk? Anyway, the important thing is that, despite its uncertain future, Twitter is still committed to innovation and electronic commerce.
The social network announced this week the launch of a tool that will be very useful for ecommerces. Is about Product Drops, another expansion that seeks to reinforce the presence of online purchases on the platform.
What is Product Drops?
Product Drops is a Twitter tool that It will allow ecommerces to anticipate future product launches.
The company has explained that the idea of ​​incorporating this tool arose from a user routine. And it is that many people already use the social network to talk about product launches. Either before or after the launch itself occurs. People like to talk about what excites them: anticipating a launch, bragging about getting a product, or complaining about the opposite.
How does it work?
With Product Drops, the only thing the company has done is make it easier for merchants to communicate with their customers. Thanks to the tool sellers will be able to write a different type of tweet, whose function will be to show the product using both text and images.
Also, Product Drops it is compatible with the function of promoting tweets. The merchant will be able to create his promotional tweet and add photos of the product. You can also indicate the date on which the product will be available.
By clicking on the tweet, users will be taken to «Product Details Page», the page where the product details are indicated. There they can get all the information they need, such as a description of the product, the price, different photos and more. Customers will also be able to click on the hashtag to see what people are saying about the product.
That you will not forget
Product Drops it doesn’t just stay there. TIt will also incorporate a button «remind me«. This is an option in the tool so that customers can add a reminder. They just have to click and when the product is launched, they will receive a notification.
On launch day, users who have scheduled the reminder will receive a notification. It will come to the Twitter application, in the Notifications tab, 15 minutes before launch. You will also receive a notification at the time of launch.
On the other hand, tweets that use the tool Product Drops They will also have the same functionalities as normal tweets. Users of the social network will be able to RT, like, quote and share them. Also, when users want to post something about the tweet, a box will be added that encourages them to join the conversation and a hashtag can be included automatically.
Also, a button «Shop on website» will be available in the tweets of Product Drops. Thus, users will be able to purchase the item directly from the merchant’s website.
When will Product Drop be available?
Twitter’s new feature is currently in testing. They are doing them with US buyers, on iOS devices.
They are also working with different brands, such as Dior, UNION Los Angeles, Home Depot and Fossil x JeffStaple. The company will roll out the feature to more merchants and buyers in the future.