The metaverse, NFTs, experiential stores, ‘phygital’ stores etc., are ‘futuristic’ aspects that are developing more and more. They look for the comfort and above all, the best customer experience. It is because of that Zarabelonging to the Inditex group, has decided to commit to this by creating the world’s largest establishment. It is located in the Plaza of Spain in Madrid and has a total area of ​​7,700 square meters. Of these, 3,800 meters are of commercial area.
It can be considered a ‘phygital’ or experiential store. It is similar to the Amazon model, known as AmazonGo. Payment is made very easily. Instead of having ATMs there are cameras that detect everything the user wants to buy. And, to make the payment, it is simply necessary to have the application installed. In this way, all the products that the customer chooses will be added directly to the receipt, since in the application the user will have to enter their bank account, otherwise it would not make sense. In summary, you will enter, buy and leave the store without having to communicate with anyone.
“It seeks to combine the reflection of the image and fashion of the brand with the most innovative tools for the integrated experience”, the company claims.
Pay&Go, ‘showrooms’ and much more in the new Zara
The new trendy establishment includes multitude of toolsas is the case of paying without having cashiers, QR codes to access store services without having to download the application, even systems for reserving fitting rooms.
However, of all the options out there, the most innovative is undoubtedly making purchases without cashiers. The doubt that many will have is about how to disarm it. But this is not a problem, since, you can do it at various points of the establishment. The main purpose of this is prevent customers from abandoning their purchase due to long lines at checkout.
The same happens with the testers. Many customers decide not to try on the garment (which leads them to abandon the purchase) due to the huge queues there are. For this reason, they have introduced the possibility of reserving changing rooms. The user can book an appointment through the website with the store mode and will be notified by a sound when the fitting room is available.
It is also worth noting that it offers a space for returns of online orders. The process is carried out in the same way as the automated order collection system, that is, through a mailbox. There are also other mailboxes to recycle order boxes or return used garments for recycling or use.
Regarding the ‘showrooms’, which, for those who do not know, are spaces where various products are displayed and the customer can enjoy them through assisted sales. There are both footwear, accessories, even intimate apparel. In this way, the company ensures that the products have more prominence and are more accessible.
100% sustainable store and new line of cosmetics
The Inditex signature has been completely renewed. It has celebrated the opening of its largest establishment in the world oriented to the futuristic world, and with it, the creation of a new beauty line. In this area there are a lot of beauty products, including a makeup service. However, no appointment is available.
Zara also has one of the environmental eco-efficiencyand therefore choose the seal bream (European certificate of sustainable construction). It offers heating and cooling systems, LED lighting for greater energy savings and the use of sustainable materials, among others.
Stradivarius following the same route as Zara
Stradivarius, a fashion firm also belonging to Inditex, has carried out the same process as Zara. has opened a new establishment in the Plaza de España in Madridknown as Wave. It has an area of ​​1,240 square meters.
It has physical ATMs and self-collection boxes, free Wi-Fi and an area for collecting orders made through the online platform. In addition, it offers an immersive collection by the Cuban artist Rachel Valdés.