The world’s largest platform for transmission of music and podcasts, the Swedish Spotify closed a collaboration agreement with the giants of Catalonia. More specifically, Spotify is today the largest sponsor of the FC Barcelona and will add his name to the legendary stadium of the Spanish club.
The effects of the understanding between both parties will be known from July 2022, the date on which the music platform will put its name on the shirts of the Barcelona players. In addition, it will also add its brand to Camp Nou, a stadium that will be renamed “Spotify Camp Nou”.
Spotify is already the biggest sponsor of FC Barcelona
The change of name of the Catalan club’s stadium is probably the biggest change after the entry into force of this association. Indeed, we would dare to say that there are few venues in the world as famous as the Camp Nou in the world of football.
Well, starting in July, this legendary stadium will be known as Spotify Camp Nou, so the name of the streaming music platform will always be present in the minds of club fans, as well as fans of this sport King.
The understanding between both entities was shared last Tuesday, March 15 in dedicated post, as well as through the social networks of the football club. The motivation of this association has several answers depending on the perspective.
For Spotify, however, the rationale is simple. Create links between football fans and music artists. In other words, connecting all the artists and athletes, all those who take the stage or the pitch to give their best.
“Spotify Camp Nou” is the new name of Barcelona’s house
Uniting football and music, the financial contours of society are unknown. However, the scale of the changes that Spotify will apply, especially in the name of the stadium, will not have been agreed on cheaply, quite the contrary.
On the other hand, as FC Barcelona is a listed company, the values of the agreement will be known later when the financial results of the club are published.
for the platform transmission of music thus becomes a new possibility to penetrate a completely different target audience in the heart of Europe. FC Barcelona is one of the biggest clubs in Europe and now a stakeholder in the transmission of music.