Google Maps is the most popular location app. The fact that it comes installed by default on all Android smartphones, and has Google itself behind it, is a lever and the evolution is notorious over the years.
Waze is another application that is much loved by users. But it is also owned by Google. While these are probably the most popular, there is another lesser known one that manages to defeat them.
Here it beats Google Maps, according to Counterpoint Research
According to the latest analyst report from Counterpoint Research, Google Maps or Waze are not the most complete applications. What stands out in location services is the Here app.
It leads this ranking of navigation services for the fifth consecutive year. And it’s good to keep in mind that it not only beats Google, but also the location ‘giant’ that is TomTom.
“Over the past 18 months, HERE has expanded its portfolio, platform resource partnerships and customer base to widen the gap with leading rivals in every category, setting the standard for an ideal location data platform for the location data industry. travel technology”, can be read in the report
According to Counterpoint VP Neil Shah, Here “has evolved into a unique, industry-first platform with infrastructure and toolsets for companies to develop, license and integrate proprietary and third-party maps, intelligence of location in your scaled applications. In addition, it helps to generate, analyze, visualize and monetize the data using the same platform”.
The executive mentions that Here has become the “Switzerland of localization platforms”. In addition to being open and neutral, it focuses on privacy.