Realme is a young smartphone brand created in 2018 by OPPO (parent company) to compete directly with Xiaomi’s Redmi line and other competitors operating in the mid-range and mid-high range segment, with good results ever since.
We recall that the first high-end smartphone from this manufacturer was the Realme 1, which was released in mid-2018 with an excellent quality/price ratio. However, according to the manufacturer, more than 40 million units of this line have already been sold. flagship from Realme.
40 million units attest to the success of the best range of Realme smartphones
Realme’s success is attested to by the market analysis agency Strategy Analytics, whose metrics can be seen above. Here we see that the range flagship by Realme is the second best-selling manufacturer, only surpassed by the cheapest range.
It is important to note that most consumers are still looking for cheap smartphones above all. In this way, the success of the Realme C range is based on the market, a trend that is also reflected in the results of Samsung with the “M” range, more accessible and with a good quality/price ratio, as well as in other brands. of the competition.
In fact, the demand for the Realme C range is ahead of Xiaomi’s POCO lines, Samsung’s Galaxy M, among other price/quality ranges on the market. It is, therefore, an example of the successful strategy that Realme is currently carrying out.
The future of Realme also passes through Europe in 2022
According to the CEO of Realme for India and global vice president of the brand, Madhav Sheth, the future will increasingly pass through Europe, a region where they plan to introduce new products soon. However, they will continue to consolidate their position in the Indian smartphone market, the second largest in the world.
Recently, the manufacturer claimed to have exceeded 60 million smartphones sold in 2021, a goal that guaranteed them inclusion in the Top 5 smartphones in 21 countries. According to the manufacturer, it was an annual growth of 50%, with the target set for 2022 already known: 90 million smartphones by the end of the year.
Above we also see a comparative chart with the number of total sales of each generation of high-end Realme smartphones since its genesis. So we see that the most popular was Realme 5, with the latest Realme 8 in second place.
However, the manufacturer has already announced the Realme 9i model, and more powerful versions are coming soon. That is to say, during the first quarter of the year we will have more releases from this manufacturer that has everything to reach the Top 5 also in Europe.
Finally, it remains to be seen if the pricing strategy will continue to focus on the competitive factor to gain ground against Xiaomi, for example.