Go into an online store and look for the latest model of sneakers, trendy jeans, a best seller or the unpronounceable face cream that you have been told about … And get a ‘Sorry, no results for that search‘. This bad search experience is what 68% of online shoppers get, who say that they will not return to an eCommerce if it offers them a bad experience, according to a report by Ebolution.
The first commercial of Doofinder It is a global campaign that will be disseminated in more than 50 countries where the company is currently present. For this campaign, from Doofinder they have opted for a storytelling through video, to generate a stronger bond with the client. And despite the limitations that can be encountered with the pandemic, from Doofinder they have wanted to shoot their advertising spot entirely in Madrid, because the capital has a production ecosystem that allows filming in any language with actors from the area.
The spot explains in a simple way how the company, thanks to the use of AI, allows you to refine your searches taking into account synonyms and spelling errors in more than 30 languages, as well as learning about user behavior to offer them personalized results, based on their likes and recent searches. In addition, it installs in less than five minutes, without the need to know code or programming.
DATA SHEET
- Production Company: BEPART PROD.
- Advertiser: Doofinder
- Managing Director: Llorenç Palomas
- Creative Director: Maykel Da Silva
- Art Director: Víctor Aldea
- Brand Editor: Miriam Vélez
- Copywriter: Paula Rodelgo, Chiara Algarotti and Camilo Álvarez
- Director: Óscar Noriega
- Photographer: Roberto Robber de Guevara