Since 2010, every June 30th the Social Media Day. The initiative, which came from the hand of Peter Cashmore, founder of the news and technology portal Masableas a result of the rise of these platforms, emerged with the aim of highlighting the importance of these tools in society, as well as highlighting all the positive things they contribute.
According to the latest data from Digital Report 2022 produced by hoot-suitethe world’s leading platform for managing social networks and We Are Social, currently almost 59% of the population uses social networks, which means more than 4,650 million active users in the world: 7.5% more than on the same dates last year. In addition, Internet users spend an average of two hours and 29 minutes a daywith women between the ages of 16 and 24 dedicating the most time to them: a total of 3 hours and 11 minutes daily.
TheSocial networks are essential tools today and their responsible use improves the lives of all its users. The digital acceleration accentuated by the pandemic, has helped networks experience an unstoppable rise and we have no doubt that they will become increasingly relevant in our lives.
Stefano D’Orazio, Director of Southern Europe for Hootsuite.
WhatsApp, Facebook and Instagram, the most popular
The 93.1% of Internet users at a global level, they are also users of social networks, with 45.8% being women and 54.2% being men. The main reasons why these Internet users have profiles on these platforms are: stay in touch with your friends and family (47.5%), entertain themselves in their leisure (36.6%) and find out about the latest news (34.8%).
About the most relevant platforms worldwideAt the head is Facebook, with 2,912 million active users, followed by WhatsApp with 2,562 million and Instagram with 2,000 million. Analyzing the report data by age group, WhatsApp is the favorite platform of users between the ages of 45 and 64, Facebook among Internet users between 35 and 45 and Instagram between 16 and 35 years.
Spainaccording to him reporthas 40.7 million active users, 8.8% more than the previous year on the same dates, which is equivalent to almost 90% of the population. In addition, Spanish Internet users spend one hour and 53 minutes using these tools, the most used being WhatsApp (91%), Facebook (73%) and Instagram (71.3%). Women in Spain are the ones who use social platforms the most, 51%, compared to 49% who are men.
Secondly, the most followed profiles in our country, According to the data released, they are those related to friends and family (59.9%) as well as those of musicians, bands and singers (33.0%), entertainment and memes (28.5%) and actors, comedians and performers ( 27.9%).