Global online retailers are gearing up for a big push into new markets in 2025. Despite global uncertainty, they’re looking to expand abroad to counter slow growth at home and build resilience against future shocks. A recent report from Packlink, “Ecommerce Delivery Benchmark Report 2025,” found that 73% of global online businesses plan to explore new markets in the next 12 months, with 32% already having concrete plans.
Spanish Businesses Lead the Charge
Spanish companies are at the forefront of this trend. The report shows that 80% of Spanish online businesses plan to enter new international markets this year. In fact, 72% of Spanish companies believe international markets offer more growth potential than their domestic market. Many Spanish businesses already operate globally: 32% sell to international customers and have operations in other countries. However, 24% sell to foreign customers but handle cross-border shipping from Spain.
This international expansion is a key risk management strategy. By diversifying geographically, businesses can reduce their dependence on a single market’s economic cycle, mitigate currency fluctuations, and offset regional downturns. A global presence helps companies adapt to changes in demand and strengthens their resilience against future disruptions.
Key Opportunities for Growth
The report highlights several key opportunities for retailers considering international expansion:
- Emerging markets: High-growth regions like Southeast Asia, Latin America, and the Middle East offer significant potential as growth in established markets slows.
- Enabling technologies: Advances in e-commerce platforms, multi-currency payment systems, and logistics innovations are simplifying market entry and improving cross-border efficiency.
- Changing consumer habits: Global consumers are increasingly open to international brands, especially those offering unique or niche products.
Noelia Lázaro, Packlink’s Marketing Director, notes: “International expansion is no longer just an option, but a key strategy for resilience and growth in the current e-commerce landscape.” The report also emphasizes that strategic partnerships with logistics providers are crucial for helping businesses overcome the challenges of international expansion.