According to the report Fashion Value: ‘Pricing’ in the fashion industry, that has had the support of Clearpay, 78% of Spaniards declare themselves proud of buying discounted clothes (almost 10% more than in 2015). “This data highlights the prominence of offers in the fashion sector as the main driver for consumers when it comes to purchasing their favorite items. However, they must not forget how important it is to make a conscious, responsible and planned consumption based on its economic sustainability and not on impulse buying that, on many occasions, causes us to spend above our limits “, points out Beatriz Velarde, Country Manager of Clearpay in Spain.
We buy more, yes, but we prepare better and we feel satisfied with it, as is the case with the millennials, who boast of buying a jean for € 9 in third sales. This time of discounts provides the opportunity to get those products we need or want at a lower price at a time when responsible shopping has become more important than ever. Not only are we happy to buy cheaper, but we are actively looking for it to optimize our purchases, as the report shows Fasion Value, where 66% of Spaniards affirm that they always look for offers when buying fashion.
At the same time, the age of the buyers also plays an important role in the disposition when it comes to purchasing discounted fashion items. Therefore, and following the data provided by Fashion Value, the people who buy the most on sales, and those who give more priority to saving, are those between the ages of 35 and 54. More than half of her fashion purchases are at some kind of discount. In the same way, they follow them very closely those over 55 years old, who spend 48 out of every 100 euros on discounted clothing.
Social media as a promotional platform for younger consumers
On the other hand, it is appreciated that Generation Z, the first 100% digital, uses social networks as its main channel to get discounts and buy on sale. The current trend that prevails in the youngest is to search TikTok for promotional codes and tricks to get the clothes that almost always show the influencers fashionable in the videos haul. They also want to save, but on fashion items promoted by their references. For its part, the millennials, although they do not resort to these new digital trends, They are the ones who most look for “bargains” and buy 4 out of every ten garments in these first months of the year.
We Spaniards have become bargain seekers. We no longer just talk about taking advantage of opportunities, we look for them. The awareness of economic sustainability pushes us to be more effective when it comes to spending and using tools that help us better distribute our expenses, such as Clearpay. Our platform Buy Now Pay Later helps consumers to divide the payment of their purchases without assuming extra expenses, paying it with their own money.
The January sales have become another symbol of the Christmas holidays. Not only do they mean the closing of these, but they also mark the beginning of winter fashion shopping for many people. Times have changed and consumer goals have changed. Manage expenses well while continuing to enjoying fashion and without getting involved in unnecessary credits is something possible if it is done with proper planning and with the help of tools such as new payment methods adapted to the needs of consumers. An example of this is Clearpay, the platform Buy Now Pay Later that adjusts to the new needs of consumers with the aim of empowering them so that they use the money in a more responsible and safe way. It is, without a doubt, an effective and radically different payment method since it puts the customer at the center of everything, redefining the way they consume and allowing them defer payment of your purchases without extra costs.