56% of people do not know what happens when they accept or reject cookies on the Internet

Cookies, those “crumbs” of information that is left when browsing the Internet, are part of everyday life on the Internet. First-party cookies help remember information about the website visit, such as the preferred language chosen or the items that people have left in the basket or shopping cart when they are shopping in an online store. Third-party cookies are related to advertising, and help brands to better understand the profile of those who visit their website and their interests.

Although there is familiarity with its use, being aware of its existence does not translate into real knowledge of its scope. This is demonstrated by the action #ITakeControl, that Google Spain and the content creator river on the net have been carried out on the occasion of European Data Protection Dayto find out how much people know about cookies and online privacy.

More than 5,000 people have participated in this survey, which has revealed the general ignorance about cookies: 56% of Internet users admit that they do not know what happens when they accept or reject cookies from a web page on a daily basis.

In addition, the routines that Internet users can do to control their privacy have also been consulted:

  • 46% of those surveyed state that they have entered their Google Account at some time to adjust the Privacy Review, compared to 44% who admit that they have never done so.
  • The majority, 82% of the people surveyed, admit that they have never used the functionality My Announcement Centerto make adjustments to the advertising you receive.

Five basic steps to set up a Google Account

To encourage good habits on the web that allow greater control of data privacy and browsing, Google recommends five basic steps to set up data in a Google Account and remember that each person understands privacy in a different way. For this reason, the different tools and/or functionalities allow people to adapt to each personal choice, either according to the experience they want to have when browsing the Internet or the type of advertising they want to receive: personalized or not.

  1. Configuring the privacy of ads is possible with the functionality My ad center, released in October last year. Allows you to block sensitive ads and learn more about the information used to personalize your experience with online advertising.
  2. My Activity: This functionality allows you to control what data is saved in the Google Account. More than 250 million people visit My Activity each month, where they can find their browsing history and clear everything they’ve searched for, viewed, or looked at through Google services.
  3. Privacy Review: Allows you to choose and adjust the information that is saved in your Google Account. In 2021, it enabled more than 300 million people to choose the security settings that are best for them.
  4. Reviewing, downloading, changing services or deleting activity data is also possible thanks to Google Takeout. Every year, more than 50 million people use it.
  5. Chrome Privacy Guide: in one place, allows you to control all existing settings, such as regarding cookies, history synchronization, among others.

Last year, Google expanded its removal policy of certain types of sensitive content. starting tool ‘Results about you in Search’, Anyone can request removal of Google Search results that contain their contact information, such as phone numbers, addresses, and email addresses, as well as information that may pose an identity theft risk.

In it Google Security Center all the information can be accessed and consulted so that users can make more sustainable decisions and stay safe. Also, from video de Ro en la Red, details some of the keys to understand and put into practice the control of your privacy.

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