Stripe, the global company that is building the Internet payments infrastructure, has commissioned the market research company YouGov to analyze the current situation in the mobility sector and the impact on society of the concept of Mobility as a Service as a dynamic element in this sector.
Just a few years ago, mobility and logistics systems were separate sectors governed by strict rules that managed the movement of goods and people and with little or no consumer control over mobility options.
The first idea of ​​the “Mobility as a service” (Mobility as a Service, MaaS) emerged in the 90s seeking to improve existing mobility systems and integrating intelligent information into travel systems. In this sense, the last decade has been especially marked by disruption and reinvention in the mobility and logistics sector motivated by a wave of technological innovation that has promoted new mobility models.
New infrastructures and tools, and their increase on a global scale thanks to the Internet, have dramatically changed the way we think about mobility, transport and data. A recent YouGov study for Stripe on the mobility industry shows that 42% of Europeans would prefer to use a single integrated application to manage all their transport options.
Also, almost a third of Europeans said they would use a wider range of transport services if they could manage all their options through one integrated application. This aspect is even more important among the generation Z, with a 46% which states that it would use more transport services if they were integrated into a single application.
New usage habits
The transformation in the mobility sector includes the consolidation of new usage models. As is the case with subscription and à la carte services, compared to the traditional ownership model. Subscription and on-demand services are fast becoming the norm, driven by infrastructures like Stripe and services like ShareNow or Voi, away from personal property and associated expense.
Despite this, an important 65% of Europeans considers that the private car gives them greater freedom and independence, and a 61% claims it offers them more flexibility. What has fallen dramatically is the sense of social status for owning a private car, since only 6% say that owning a car is a symbol of their social position.
More than 34% of Europeans prefer a monthly pass for their transport services
According to data from the study, habits are also changing when it comes to how we pay for transportation. More than 3. 4% of the europeans you would prefer to use a single monthly pass for all your transport services instead of paying for each trip, or means of transport individually. The study reveals how generation Z is more sensitive to changes in the transport model. Thus, the 36% of those surveyed state that they use the new mobility systems due to their cost and a 30% it also does so for its environmental benefits.
However, despite the progress made in urban pedestrianization, micro mobility providers (services focused on individual use such as bicycles, motorcycles or scooters) continue to face challenges in mainstream adoption. The 42% of European users He mentions that safety is his main concern.
The future of mobility management
While incumbents have historically struggled to adapt to the new environment, both startups and manufacturers are moving towards mobility management, with the aim of offering a more agile transportation experience, a smooth payment process and a higher customer satisfaction. Who is best placed to face this mobility management challenge? Traditional operators or new mobility start-ups?
The YouGov study shows that start-ups do not necessarily have a major advantage when it comes to the future of mobility: only the eleven% of those surveyed state that they would prefer to go to a newly established company rather than a traditional operator to obtain alternative mobility services.
The future of mobility involves greater integration: creative collaboration, rather than competition, between traditional operators and startups will allow faster integration of these services.