Coinciding with Cyber Monday, date on which consumers increase their Internet connections and their volume of online purchases, Showroomprive.esthe online private sales club specializing in fashion and accessories from exclusive brands with discounts of up to -70%, reveals the results of its new survey on the current influence of mobile technology in Spain.
Here is the complete data, together with a comparison with respect to those extracted in 2021.
Mobile first: What is the frequency of connection to the mobile network in Spain this 2022?
Should the majority of the population make a digital detox? Do we interact with our smartphone constantly? According to the conclusions of this study, it could be said that there is a certain degree of dependence on this type of device, since Half of those surveyed (52.40%) admit to connecting to the Internet through their smartphone with a regularity of between 10 minutes and 1 hour. On the contrary, a 31.30% only interact with this gadget each time you receive a new message and/or call notification, and a 14.79% claims to join the network with a continuity greater than 1h.
- Every time it notifies me that I have a new message and/or interaction: 31.13% (vs. 37.43% in 2021)
- Every 10 or 15 minutes: 19.44% (vs. 16.95% in 2021)
- Every 30 minutes: 18.17% (vs. 17.37% in 2021)
- More than every hour: 16.48% (vs. 13.98% in 2021)
- Hourly: 14.79% (vs. 14.27% in 2021)
“Not without me smartphone”: The 5 reasons for mobile addiction
In front of talk on the phone (19.72%)the main function for which this device was originally created, we came across one more year with social networks with a total of 50.28% of votes. WhatsApp, Youtube, Facebook, Instagram, Tik Tok, Twitter, Twitch… And the fact is that the content distribution algorithms of this type of platform know perfectly how to keep users hooked. The music and the gaming are also included among the most popular uses with a 14.65%With watch series and/or videos with 12.96% (percentage that rises in relation to 2021). The m-commerce It is also very present in the lives of Spaniards, being the fifth most voted practice with 2.39%.
- networks social: 50.28% (vs. 52.13% in 2021)
- Talking on the phone: 19.72% (vs. 19.77% in 2021)
- Listening to music and/or playing games: 14.65% (vs. 15.25% in 2021)
- Watch series and/or videos: 12.96% (vs. 9.46% in 2021)
- Make purchases: 2.39% (vs. 3.39% in 2021)
apps that fall in love: why after downloading a apps Spaniards leave it installed forever on their mobile?
Download, test and delete, or keep forever? What does one have to have? apps to seduce the consumer? First, it must be necessary (29.72%)followed by a tie of motivations with exactly the same percentage of votes (20.85%): the fact that it is a apps that you like, with the qualities of intuitive and easy to use. Then with a 19.30%, are the exclusive offers and advantages offered by some loyalty clubs; and finally with a 9.30%, those that seem to have enough storage space in the memory of your smartphonesince simply do not erase the apps that are installed.
- Out of necessity since I use it daily (or almost daily): 29.72%
- For pleasure (for being one of my apps favourites): 20.85%
- for being a apps very intuitive and easy to use: 20.85%
- For the advantages, offers, services and promotions that the app offers me through its loyalty club: 19.30%
- Because I don’t usually delete the apps that I download: 9.30%
apps fashionable: tell me what you use them for and I’ll tell you what you look like
Inflation is a reality in 2022, and this is reflected in the concerns of the Spanish. If in 2021 the main utility given by society to this type of application was to be inspired by the looks of celebrities and influencers, now in 2022 the most highlighted foundation is the price comparison with 37.04% of votes. It happens with 35.64%, buying / selling clothes. Finally, Knowing the latest trends and taking ideas for the creation of outfits takes a total of 27.32%.
- Compare prices: 37.04% (vs. 21.05% in 2021)
- Buy clothes: 25.92% (vs. 23.87% in 2021)
- Knowing the latest trends: 15.07% (vs. 20.48% in 2021)
- Inspire me with the looks of celebrities and influencers: 12.25% (vs. 25.28% in 2021)
- Sell my clothes: 9.72% (vs. 9.32% in 2021)