1 in 4 Seniors Over 65 Made Recent Online Purchase

Online shopping has become a staple for most consumers. In fact, 74% of households buy everyday items online, and that number is expected to jump to 92% by 2025, according to the eShopper Behavior Barometer by AECOC Shopperview.

These online shoppers, or eShoppers, buy stuff online an average of 2.5 times a month. Younger people, under 44, shop online even more – about 3 times a month. But seniors, people over 55, are becoming a big deal for online stores. They have money to spend and tend to stick with brands they like.

42.6% of people between 55 and 64, and 24.8% of those between 65 and 74, have shopped online in the last 3 months. That’s according to the National Institute of Statistics.

Paula Rodríguez, from Webloyalty, says seniors are becoming regular online shoppers. They have more money and are more loyal to brands, making them a great target for companies. Retail Media helps brands understand this group and figure out how to reach them.

Seniors tend to spend more per purchase than younger people. They prioritize quality and practicality over price. In fact, they spent up to 14% more last year, according to CETELEM. Here are 5 tips for brands to reach senior eShoppers:

• Focus on mobile devices. Seniors use smartphones, so make your online store easy to use and secure.
• Omnichannel shopping. Seniors shop online and in physical stores, so give them a seamless experience across both.
• Segment and personalize. Consider age, tech savviness, income, and lifestyle when targeting seniors. They want personalized recommendations and a easy, secure shopping experience.
• Focus on health and wellness. Seniors often look for health-related products online, like supplements and personal care items.
• Rewards and loyalty programs. Seniors are loyal, so reward them with discounts and cashback programs to keep them coming back.

Rodríguez says these tips can help brands win over senior eShoppers. It’s about giving them a great experience and showing appreciation for their loyalty. With the right approach, seniors can become a brand’s most loyal customers.